THE IDENTITY PROJECT LAB ®

'AGCT x THE IDENTITY PROJECT'

메타버스 브랜드 'AGCT'와 의류 브랜드 'THE IDENTITY PROJECT'의 협업 프로젝트

'AGCT'는 2162년 알 수없는 폭발로 무너져 내린 황폐화 된 붉은서울 속 'THE2TOP'을 주인공으로 새로운 축구문화를 만드는 것을 목표로 합니다.

세계관의 중심인물은 THE2TOP의 ‘리브, 마누’이며, 이들은 ‘디스토피아 세상에서도 다시 축구를 시작할 수 있다’는 희망의 메시지를 전달합니다.

2162년 미래의 붉은서울 가상세계에서 착용할 새로운 스타일의 축구 의류를 'THE IDENTITY PROJECT'와 함께 협업해 제작했습니다.

The Identity project

The Identity project is internal project group based on Seoul.
We are researching design under the theme of admiration for youth culture and antipathy of mass production and working to find a new identity by mixing as good as possible with the carefully calculated and bold silhouette pattern.

Under the slogan of 'Long distance', we will boldly express our antipathy towards fast fashion and mass production by researching clothes that can be preserved of value and continuously producing differentiated contents with meaning. We hope to redefine the value of clothing and become a symbolic brand that can positively influence fashion culture and change perceptions of domestic clothing brands.
Company Information

The Identity Co., Ltd. | Business License 711-87-02434
TEL.02-2216-7220 | MAIL-ORDER LICENSE NO. 2022-서울동대문-0139호 | CEO Jung | 601 , 6 floor, 77, Hancheon-ro, Dongdaemun-gu, Seoul, Republic of Korea | Office hour Mon - Fri AM 10:00 - PM 5:00 | Official E-mail. identity.project.lab@gmail.com

CJ Logistics Courier Return Address : 12-46 Sangwangsimni-dong, Seongdong-gu, Seoul CJ Logistics Seoul Seongdong Sangwangsimnijeong
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The Identity project is internal project group based on Seoul.

We are researching design under the theme of admiration for youth culture and antipathy of mass production and working to find a new identity by mixing as good as possible with the carefully calculated and bold silhouette pattern.

Under the slogan of 'Long distance', we will boldly express our antipathy towards fast fashion and mass production by researching clothes that can be preserved of value and continuously producing differentiated contents with meaning. We hope to redefine the value of clothing and become a symbolic brand that can positively influence fashion culture and change perceptions of domestic clothing brands.