THE IDENTITY PROJECT LAB ®

‘THE IDENTITY PROJECT’는 서울에 기반을 둔 국내 프로젝트 그룹입니다.

유스 문화에 대한 동경과 매스 프로덕션의 반감을 주제로 디자인을 연구하고 있으며 치밀하게

계산된 과감한 실루엣의 패턴으로 가능한 좋은 것들을 융합하여 뉴 아이덴티티를 찾아나가는 작업을 하고 있습니다.

‘Long distance’ 라는 슬로건 아래 가치있게 보존 될 수 있는 의복에 대한 연구와 그에 의미를 둔 차별화된 컨텐츠를 꾸준히 제작하며

패스트패션과 매스 프로덕션에 대한 반감을 과감하게 표현할 것입니다. 의복에 대한 가치를 재정립하여 국내 의류 브랜드에 대한

인식 변화와 패션 문화에 긍정적인 영향을 끼칠 수 있는 상징적인 브랜드가 되길 희망하고 있습니다.

The Identity project

The Identity project is internal project group based on Seoul.
We are researching design under the theme of admiration for youth culture and antipathy of mass production and working to find a new identity by mixing as good as possible with the carefully calculated and bold silhouette pattern.

Under the slogan of 'Long distance', we will boldly express our antipathy towards fast fashion and mass production by researching clothes that can be preserved of value and continuously producing differentiated contents with meaning. We hope to redefine the value of clothing and become a symbolic brand that can positively influence fashion culture and change perceptions of domestic clothing brands.
Company Information

The Identity Co., Ltd. | Business License 711-87-02434
TEL.02-2216-7220 | MAIL-ORDER LICENSE NO. 2022-서울동대문-0139호 | CEO Jung | 601 , 6 floor, 77, Hancheon-ro, Dongdaemun-gu, Seoul, Republic of Korea | Office hour Mon - Fri AM 10:00 - PM 5:00 | Official E-mail. identity.project.lab@gmail.com

CJ Logistics Courier Return Address : 12-46 Sangwangsimni-dong, Seongdong-gu, Seoul CJ Logistics Seoul Seongdong Sangwangsimnijeong
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The Identity project is internal project group based on Seoul.

We are researching design under the theme of admiration for youth culture and antipathy of mass production and working to find a new identity by mixing as good as possible with the carefully calculated and bold silhouette pattern.

Under the slogan of 'Long distance', we will boldly express our antipathy towards fast fashion and mass production by researching clothes that can be preserved of value and continuously producing differentiated contents with meaning. We hope to redefine the value of clothing and become a symbolic brand that can positively influence fashion culture and change perceptions of domestic clothing brands.