THE IDENTITY PROJECT LAB ®

THE IDENTITY PROJECT is a project group based in Seoul.

Established in 2022, the first project was released around March. Since then, we have continued regular collections exclusively on their official website.

After the fourth main collection, we planned a new capsule line, and currently showcase products by building two worldviews: main collection and capsule line.

The capsule line is designed with easily accessible items and pricing under a consistent concept within a new worldview called 'BRUTALISM' and is only available on platforms other than the official website.

Furthermore, the main collection, which serves as the base of the capsule line, focuses on producing high-quality products with a psychedelic mood, featuring unique patterns, intense colors, bold pattern silhouettes, and accessories that can incorporate identity. These products are exclusively released on the official website.

Both collections highly value the process of building trust and continue the projects accordingly.

The Identity project

The Identity project is internal project group based on Seoul.
We are researching design under the theme of admiration for youth culture and antipathy of mass production and working to find a new identity by mixing as good as possible with the carefully calculated and bold silhouette pattern.

Under the slogan of 'Long distance', we will boldly express our antipathy towards fast fashion and mass production by researching clothes that can be preserved of value and continuously producing differentiated contents with meaning. We hope to redefine the value of clothing and become a symbolic brand that can positively influence fashion culture and change perceptions of domestic clothing brands.
Company Information

The Identity Co., Ltd. | Business License 711-87-02434
TEL.02-2216-7220 | MAIL-ORDER LICENSE NO. 2022-서울동대문-0139호 | CEO Jung | 601 , 6 floor, 77, Hancheon-ro, Dongdaemun-gu, Seoul, Republic of Korea | Office hour Mon - Fri AM 10:00 - PM 5:00 | Official E-mail. identity.project.lab@gmail.com

CJ Logistics Courier Return Address : 12-46 Sangwangsimni-dong, Seongdong-gu, Seoul CJ Logistics Seoul Seongdong Sangwangsimnijeong
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The Identity project is internal project group based on Seoul.

We are researching design under the theme of admiration for youth culture and antipathy of mass production and working to find a new identity by mixing as good as possible with the carefully calculated and bold silhouette pattern.

Under the slogan of 'Long distance', we will boldly express our antipathy towards fast fashion and mass production by researching clothes that can be preserved of value and continuously producing differentiated contents with meaning. We hope to redefine the value of clothing and become a symbolic brand that can positively influence fashion culture and change perceptions of domestic clothing brands.