THE IDENTITY PROJECT is a project group based in Seoul.
Established in 2022, the first project was released around March. Since then, they have continued regular collections exclusively on their official website.
After the fourth main collection, they planned a new capsule line, and currently showcase products by building two worldviews: main collection and capsule line.
The capsule line is designed with easily accessible items and pricing under a consistent concept within a new worldview called 'BRUTALISM' and is only available on platforms other than the official website.
Furthermore, the main collection, which serves as the base of the capsule line, focuses on producing high-quality products with a psychedelic mood, featuring unique patterns, intense colors, bold pattern silhouettes, and accessories that can incorporate identity. These products are exclusively released on the official website.
Both collections highly value the process of building trust and continue the projects accordingly.